RE: RE: RE: Positive week ahead Offer Engine
•The Poynt Offer Engine provides an automated service to allow small businesses to access mobile advertising
−via web interface
−over the phone using interactive voice recognition
•The offer generated can drive customers to their location on a “just in time” basis
Offer Engine
•The merchant calls in the offer, sets the parameters
−Discount to be given
−Expiry time for the offer
−The radius from the location/locations to display the offer
−The radius to unlock the offer
•The offer is pushed to a Poynt user who searched for the relevant category and was within the offer area
•When the Poynt user arrives at or near the location the offer unlocks (the red box turns green)
•The user can scratch (rub the screen) and reveal the discount.
•This drives the customer to the location
I also believe we will see the offer engine plugged into other ad networks via AdRhyno to increase the reach, it will be an atractive high performance marketing and monetization addition to many ad networks and remember it is covered by Poynt's IP, partner or pay. I am hoping for this on a global scale !!
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Disclaimer: A lot of what I have written is not only forward looking but of my possibly biased opinion, as always due diligence your self and act accordingly, stocks can and do drop in value. Facts and figures should be confirmed if important to you.