RE: What is really going on ? Just to add my 2 cents, when I do a Google search for a business, the Yellow Pages website is usually one of the top finds, and I found to also be the most useful. It is even more true when you are searching for a business outside of the big cities. No small town business is going to pay for a website he has no idea how to operate and he probably won't pay for a YP ad, but he will be listed by YP which drives searchers to the book or website. This is what advertisers want.