Template They have outlined today a general template for their US merchants. Same design for client listings as on the Canadian website.
https://www.futuraloyaltygroup.com/partners.aspx?id=170&search=1
For now just "Merchant 006" template. I'm thinking they will have real merchants listed soon. (1 mile per $1).
As for the car dealers deciding whether to join or not, there should be some testimonials coming if they are to be convinced. Some dealers have been offering Aeroplan for at least 6 months. Would be interesting to see how it's working out for them.
As for the car dealers who are doing well without a loyalty program, there will always be room for customer service and sales improvement. A lot of positive stats came from Aeroplan's own data collection on car dealers. (From Co-Auto's brochure).