NR 2:27PM
February 28, 2012 14:27 ET
ADCENTRICITY Strengthens Strategic Relationship With iSIGN to Offer First-Ever End-To-End Point-of-Sale Value to Advertisers
Company Continues Long History of Selling Mac's Couche-Tard Network and Drives Consumer Engagement at Point-of-Decision
TORONTO, ONTARIO--(Marketwire - Feb. 28, 2012) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, announced today that it has enhanced its strategic partnership with ADCENTRICITY, a global leader in location-based content delivery, to drive additional consumer engagement at point-of-decision.
Deepening its long-term relationship selling the Mac's Couche-Tard digital network with a combined offering with iSIGN, ADCENTRICITY now provides retailers with the first-ever end-to-end value solution. Combining iSIGN's analytics with ADCENTRICITY's predictive targeting tools, advertisers have detailed metrics on all sides of the consumer buying decision process for the first time in Canada.
"We are excited to deepen our relationship with iSIGN and continue to represent Mac's Convenience Stores Inc.'s ("Mac's") chain of convenience stores, while enhancing our point-of-decision offering to advertisers," said Rob Gorrie, President and Founder of ADCENTRICITY. "Now, advertisers can target consumers like they have never done before and receive real-time feedback. This combined offering will change the way brands advertise in Canada," added Laurie Freudenberg, Chief Operating Officer of ADCENTRICITY.
According to Global Industry Analysts Inc., the global market for Location-Based Advertising ("LBA") is projected to reach $12.8 billion by the year 2017. With mobile Internet gaining in popularity and the proportion of smartphone sales increasing, LBA market holds enormous potential. Partnerships like that between iSIGN and ADCENTRICITY are critical to the success of LBA in Canada.
"iSIGN has targeted March 15, 2012 as the date to begin broadcasting to shoppers' mobile devices with a potential audience reach of over 1.5 million confirmed mobiles with real-time delivery and redemption of coupons and loyalty benefits," stated Alex Romanov, iSIGN's Chief Executive Officer.
"Customizing creative to align with consumers and receiving real-time feedback is the way of the future," added Mr. Romanov. "We are pleased that we can grow our relationship with market demand to better serve advertisers and Canadian brands."
Using proprietary tools, including ConsumerSync, ADVenue and ContextualEyes, ADCENTRICITY provides localization, contextual content and distribution, offering advertisers predictive targeting. Ultimately, these tools allow brands to sell by location - the very place the customer is at - using digital place-based video, in-store video, geo-based media, in-store radio, Bluetooth and Wi-Fi shopping apps. Through its ongoing relationship with iSIGN, ADCENTRICITY helps advertisers make instant connections with potential consumers.
About iSIGN Media
iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V) Additional information can be found at www.isignmedia.com.
About ADCENTRICITY
ADCENTRICITY is a location-based ad network powered by ADVenue, a media platform that delivers a comprehensive set of planning data, targeting capabilities and creative execution solutions to answer media needs at any location. ADCENTRICITY provides clients with an opportunity to engage large scale audiences with a localized strategy, message and engagement opportunity. A wide range of addressable, location based media touch-points allow advertisers to leverage ADCENTRICITY's platform capabilities for scalable, national plans with localized targeting leveraging contextual content as a supporting effort to integrated initiatives.
ADCENTRICITY accommodates standard or complex solutions to deliver advertiser messages to the venues and mediums that meet exact target audiences and campaign objectives, effectively and efficiently. The company offers managed services supported by an advanced media platform and in-depth supporting research and consumer analytics.
Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
© 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.