RE: Big news from New York!! Botaneco's Hydresia used in Kiss My Face sunscreens
Botaneco Corp (C:BOT)
Shares Issued 73,499,573
Last Close 2/29/2012
.09
Thursday March 01 2012 - News Release
Mr. Murray Bruce reports
KISS MY FACE FIRST TO MARKET IN BRANDED SUNSCREENS WITH BOTANECO'S HYDRESIA
Botaneco Corp. has learned of the successful development and market launch of a new collection of sunscreens from Kiss My Face. Kiss My Face, a leading New York-based natural personal care company, will be using Botaneco's Hydresia in multiple sunscreen products and promoting the Hydresia brand on the sunscreen labels. Currently in over 200 personal care products, this is the first time Botaneco's Hydresia logo will be displayed on the product labels.
"Companies using Hydresia in their personal care products continue to be impressed, " stated Mr. Tony Abboud, Director of Sales and Marketing at Botaneco. "Having Kiss My Face, a pioneer in the natural products industry, place the Hydresia logo on a new line of sunscreen products is an honor and further validates the confidence marketers are having with this revolutionary plant based material."
Kiss My Face has re-formulated its current SPF18, SPF30, Face Factor SPF30 and Face Factor SPF50 to feature Hydresia as a sustainable, all-natural source of ultra moisturization to the skin. Botaneco and Kiss My Face have also co-developed a brand new offering to the line, a SPF40 mineral sunscreen with Hydresia that blends into the skin clear, without the whitening typically seen with competitive natural sunscreens.
"Hydresia is a great addition to the Kiss My Face Sunscreen product line. " stated Jim Healy, VP Marketing at Kiss My Face. "Not only do our consumers get excellent sun protection, now they get ultra-moisturizing benefits as well".
Kiss My Face has developed a dedicated website and promotional campaign to highlight this new collection, and the products will be available in leading retailers across the United States.
About Kiss My Face
For over 30 years Kiss My Face has been a leading innovator in the 'natural' personal healthcare marketplace. With a successful line of over 200 bath and body products sold in over 19 countries, the company continues to be a respected leader in natural personal care. The company sells a variety of products ranging from moisturizers and liquid soaps to shampoos, shave creams, toothpaste, lip balms and sunscreen products for adults and kids, which are sold through premier natural, mass, grocery, online and specialty retailers including Whole Foods, Wal-Mart, Target, Meijers, Wegmans, Fred Meyer, Stop n' Shop and drugstore.com.