yelp Yelp, the global online business review site, opened for trading today on the New York Stock Exchange (NYSE) under the ticker symbol “YELP” after its initial public offering in which it raised $107.25 million in gross proceeds. CEO Jeremy Stoppelman, joined by members of Yelp’s management team and employees from their New York office, celebrated the company’s first day of trading on the NYSE by ringing The Opening BellSM.