RE: RE: m andrew osis (exposure please!) Here is my actual reply, I pasted to word to do a quick spell check and edit. I added considerably to my post but when posting I pasted the original unedited version of my reply was as it was still occupying my clipboard and I pasted the wrong version. Sorry for the clutter.
REPLY:
commeilfaut said " we should be able to see poynt publicites on tv, in the bus, the metro , on cabs, in the streets on the high way " Do you know what the marketing you are saying they should be doing would cost ? Poynt is young but also very well poised and on the cusp of being much more well know, they have stated the goal in 2012 is to become a household name. Users are at a size right now that is substantial but no where near being able to ask anybody on the street about them right now. Do you think this would be a 60 million dollar market capacity company if the entire population was using or aware of Poynt ?
Think what you want but mobile search and marketing is still in it's infancy. Do some research on the industry it's self, it is still being established and Poynt and a few others are at the forefront. The growth that has happened, is happening and is forecast is huge. Poynt is well along a path to grow right with the industries growth. The global preloads and on device offerings are very valuable to Poynt's positioning within this new and growing ecosystem.
Poynt's user base is extremely valuable due to the nature of the app, it's local mobile search and connects a consumers intent to a merchant offering goods and services very relevantly. Poynt's users are likely on the move and in the area looking to purchase the good or services they are searching for within the app. Poynt can leverage this and influence the consumer at a key point of the consumer cycle. This is good for Poynt but also for others as this makes Adrhyno Poynt's third party publishing a great ad network partner, as a joining network you get access to Poynt's highly relevant targeted marketing to monetize your own eyeballs but if you also get access to Poynt's highly valuable users. It all takes scale and Poynt has been doing a great job leveraging relationships to get scale.
Patents, patent enforcement, patent applictions, ad publishing to third party as well as Poynt Direct clients, social media expansions, geographic expansions, new verticals, the offer engine, mobile commerce, mobile payments, loyalty rewards, growing revenues from a growing user base, very favorable peer valuations, first mover advantage globally.
The potential here is astronomical even before China in my opinion add China if they do what they have set out to do we could be in on the next big one.