RE: RE: RE: RE: m andrew osis (exposure please!) Your right on with that BA, on paper a Poynt user is MORE or as valuable as any other due to the nature of the app being search a Poynt user is in the purchase funnel and using Poynt at a key time in the consumer cycle to discover goods and services around them for which they are on the move and seeking. If you can present relevant, timely offers on goods and service for which they seek the conversion rates are very high.
Secondly if the fee's for a merchant to present an offer is structured so that the cost of such is mostly born by a completed transaction it becomes a highly efficient and measurable form of driving foot fall. The merchant gets x amount of revenues from x amount of spend every time, the fact that Poynt is with the Offer Engine to be putting the power in the hands of mom and pop as well as corporations to alter, place or remove offers in real time allows flexibility to throttle that foot fall. All Poynt needs is scale and that is happening IMO.