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Mattel Inc V.MAT


Primary Symbol: MAT

Mattel, Inc. is a global toy company and owner of catalogs of children's and family entertainment franchises. The Company's operating segments include North America, International and American Girl. The North America and International segments sell products across its categories, although some products are developed and adapted for particular international markets. The American Girl segment is a direct marketer, retailer, and children's publisher. Its product categories include Dolls; Infant, Toddler, and Preschool; Vehicles, and Action Figures, Building Sets, Games, and Other. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and MEGA, as well as other intellectual properties that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming and digital experiences, music, and live events. Its products are available in more than 150 countries.


NDAQ:MAT - Post by User

Bullboard Posts
Post by offshoreskeison Mar 17, 2012 10:29pm
405 Views
Post# 19686161

Putting the cart before the horse

Putting the cart before the horse

Is never advisable. Yet it's the advice you get here.

The reason the sp sits where it does unbeknownst to some is because of the high risk factor associated with the metallurgical break through achieved extracting rare earth content from eudialyte on a bench scale, and if it were to fail to translate at the pilot plant scale. You then can expect to see significantly higher operating costs and rare earth recoveries impacted such that the bench scale results would no longer be reliable.

The bench scale often done more for characterization than process testing is typically conducted on samples from 1 to 20 kg , whereas pilot scale testing can require samples of 100 kg upwards to several tonnes.

Much higher operating cost are pretty much a given. The question is how much higher than the numbers arrived at from the bench scale.

This is going to factor into the feasibility study being undertaken by TTC and there is no guarantee of an economical extraction endpoint at this stage in the process. If the pilot test fails , the jv with Toyota will not materialize. It's just that simple.

The ill informed are always certain it's a sure thing well before it ever is -  putting the proverbial cart before the horse.

 

 

Bullboard Posts