Google opinion on mobile ads and LBS... "Without revealing any new numbers, Page felt compelled to point out that he expects the cost-per-click figure on mobile ads to be larger than what advertisers pay for clicks on traditional Google ads, given that mobile allows for so many other possibilities like location-based advertising and integration with mobile wallets. “We’re where search was in 2002 or 2003,” Pichette said, referring to the maturity and sophistication of the mobile opportunity."
https://gigaom.com/2012/04/12/google-still-having-to-prove-its-ready-for-mobile/
I think Google is the only company that has the software development and integration expertise along with the cheque book to swallow up Poynt.
I also believe that we are now in the midst of a mobile/social media "bubble". Think back to the days of dotcom, plenty of high profile companies with huge soft numbers like users or webpage clicks and no revenues to show.
Instagram - 12 people, 1 year of usage, 0 revenes and it's valued @ $1 billion.
Poynt actually has a shot to seperate itself from the pack and show that it can create value for their clients AND make money.