NEWSiSIGN Media Announces the Creation of dealhere.ca to Streamline Broadcasting for Advertisers and Consumers
TORONTO, ONTARIO--(Marketwire - May 7, 2012) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America is pleased to announce that is has created www.dealhere.ca to provide consumers with information on how to access its messaging.
The Company previously announced in mid-March that it had completed the installation of its Interactive Marketing Solution ("IMS") 3.1 software and Bluetooth antennas in the Mac's Convenience Stores Inc. chain and that the system was ready for broadcasting.
"As advertising to mobile devices is a new advertising medium that requires people to 'program' their devices to accept messaging, we felt that we needed to provide consumers with information on how to access our messages," said Alex Romanov, iSIGN's Chief Executive Officer. "As we are receiving a great deal of Interest from a variety of different advertiser types in participating in our mobile broadcasting, we felt that a way of communicating with consumers that was effective for all advertisers as well as each installation was required."
"We debated alternate ways of communicating with consumers, including providing hand-outs in stores where our software is located," added Mr. Romanov. "We rejected this as it was felt it would be an imposition to the stores' staff, as well as being too costly and less effective. In our opinion, providing an iSIGN website for consumers of our system, regardless of where the installation is, made far more sense. As a result, we decided to invest in the additional time to create www.dealhere.ca, a website that provides consumers with knowledge about our system and instructions on how to set up their mobile devices and access their messages before we commence full broadcasting."
"We believe that this investment will prove to be worthwhile, for both advertisers as well as for the stores where our software and equipment is currently located as well as future installations," stated Mr. Romanov.
About iSIGN Media
iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V). Additional information can be found at
www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
© 2012 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.
Source: Marketwire Canada (May 7, 2012 12:02:51 EDT)