JiWire's Q1 Mobile Audience report
-- Location-Based App Adoption -- 70 percent of C-level executives are using location-based apps on a weekly basis or daily. -- Mobile Shopping Behavior -- 37 percent of on-the-go consumers have used a mobile wallet within the past three months. -- Connected Device Trends -- Almost half of the on-the-go audience is connecting to public Wi-Fi from smartphones (31 percent) or tablets (14 percent). -- Comparison Shopping -- When comparison shopping in-store, 49 percent of consumers compare prices with other stores.
https://www.marketwatch.com/story/jiwires-q1-mobile-audience-insights-report-uncovers-new-findings-in-location-and-mobile-2012-05-08
-- Over half of business executives use apps on a daily basis regardless of position or company size. -- When traveling for business, the top three most-used app categories are travel, weather, and social networking. -- Small-, mid-, and enterprise-level business travelers alike believe that booking reservations is the most important service while on the go, followed by finding nearby business services.