RE: is it the new boss........ The company needs an image makeover. What message does a 1/2 cent stock send to the public?
Robust system, innovative loyalty products and Futura as a leading industry player. These words may lack impact for some. Thinking, that if it truly goes beyond the words, then the stock would be trading higher. How can investors reconcile the two paragraphs below with a 1/2 cent stock?
The company also develops branded loyalty/CRM programs using a stable of proprietary tools including a unique "Offer Management System", capable of creating any type of reward offer, including SKU level offers - at all locations or a single location within a retail franchised chain.
Futura's web-based reward issuance application is another innovative loyalty product developed internally and used by both Aeroplan™ and Futura Rewards; the application can be customized for any program or currency type.
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On the positive side, Futura may indeed have a good portfolio of loyalty products and applications, for which the stockmarket has given no credit. The financial statements reflect a company which is growing, but is weighed down by debt and other issues.
The image I would like Futura to project is a company taking it to the next level. (March 29, news release: " I am confident that David and the current team can take Futura to the next level of success")
Entering into important partnerships can help the image. But that's not enough, until the revenues and market penetration really pick up. Nobody knows when the company will be profitable. US expansion plans will cost money not even budgeted for. Interest on debt will continue to increase as will mainstay operating costs in Canada. Revenue growth may be less than projected.
All these impact on the bottom line. And this is where the image makeover begins. Not in words, nor actions of the company, but the bottom line.