The best approach? I thought the launch state would be Georgia. Then fine tune the marketing, iron out any problems early on and get a meaningful revenue stream going. Then expand into other states. But as it turned out:
"We are excited to enter the large American market in four different geographic regions," said David Campbell, president and chief executive officer of the Futura Loyalty Group. "This represents a real validation that merchants in different sectors and market areas in the United States see the value in our customer-driven loyalty marketing services and solutions. The U.S. market opportunity is enormous for our branded solutions and comprehensive loyalty system which retailers can also brand for their customers.
True, the US market opportuntiy is enormous, but how best to approach it without burning cash too fast. This is beginning to be one for the case study books in university.