itiBiti (KNCTR)... from INT MD&A
itiBiti - The itiBiti application is a desktop social entertainment application that connects users with content, offers afull free hybrid VoIP service and is an advertising based revenue model. The application can be private labelled (whitelabel) for third party brands and organizations or offered as a stand-alone version with no title branding. Third partiescan brand the white label product and distribute to consumers through a combination of social and traditional mediaand programs. Once installed, the itiBiti application launches automatically every time the computer is turned on,providing “top of mind awareness” for the brands, thus increasing share of mind and screen for those organizations that are working to increase their online presence, offerings and revenue programs. The platform includes full multimedia(video / audio / flash), multiple links to the private label online activities, RSS/XML feeds and a full suite ofcommunications tools. The Company launched its own version, or house brand, of the desktop app named KNCTR®, the next generation of social communications application that allows users to aggregate their social media and voiceservices into one location on their desktop. The Company successfully launched the KNCTR® app to the market in Q4 of fiscal 2011 and was immediately able to garner revenue opportunities through display and video advertising. TheCompany continues to find ways to improve the user experience with the application and in turn increase the overallengagement time which will allow for an increased opportunity for incremental revenue. The Company continues toexplore relationships with brands and companies alike for the development of private label versions of the application.
In the third quarter of Fiscal 2012 the Company continued to augment the feature set and functionality of theapplication as well as upgrade the content it provides to its core user set and will look for a wide roll out in the fourthquarter of Fiscal 2012.