RE: I am wrong? Braincells, you are not wrong. The direct revenue from this program coming from The Sweet Card users will not be grand, but the exposure Ortsbo will receive once this is rolled out will be undeniable. What Hollywood star, rock legend/s or elite pro athlete wouldn't want the honour of having their own 'fan club card' released to the world to facilitate the deeper worship of said folks. The trickle effect of exposure will be unquantifiable. To think of only revenue dollars from this project is to be blind to its ultimate potential.