New Poynt Patent Application - "Price Formation" regardless of what is happening with their SP, they continue to add to their IP portfolio.
Here are the details of the latest filing, which to me looks like the foundation of their Brandscape product:
Title: Price Formation in Location-Based Advertising Networks
Applications filed: US20120158509, WO2012082219 (this means that they are going to elect for a PCT and pursue international jurisdictions)
https://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220120158509%22.PGNR.&OS=DN/20120158509&RS=DN/20120158509
Abstract: A method of providing a location-based advertisement is provided. The advertisement is provided to an electronic communications device, over a communications network, on behalf of an advertiser. The method includes calculating an adjusted price to be charged to the advertiser for the advertisement using at least a geographic location associated with the advertisement, a distance of the electronic communications device from the geographic location and optionally a bid price associated with the geographic location. The method also includes delivering the advertisement over the communications network to the electronic communications device. A system for providing such advertisements, as well as a computer-readable storage medium with instructions, in the form of software, to perform the method or implement the system are also provided.
Independent Claim 1. A computer- implemented method for providing a location-based advertisement, on behalf of an advertiser, over a communications network, to an electronic communications device, the advertisement having an associated geographic location, the method comprising:
automatically ascertaining a geographic location of the electronic communications device; automatically calculating an adjusted price for delivering the advertisement to the electronic communications device, wherein the adjusted price is calculated based at least on:
the ascertained geographic location of the electronic communications device; and the geographic location associated with the advertisement; and
automatically delivering the advertisement over the communications network to the electronic communications device and causing display of the delivered advertisement by the electronic communications device.