Respect Your Universe Inc RYUN

RYU Featured on the Cover of SGI Weekly for New Fa

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RYU Featured on the Cover of SGI Weekly for New Fall Lines
Ticker Symbol: U:RYUN

LAS VEGAS, NV-- (Marketwire) --06/28/12

Today,Respect Your Universe, Inc.(RYU) (OTCBB: RYUN),https://www.ryu.com/, is thrilled to share that last week they were profiled on the cover ofSGI (Sporting Goods Intelligence) Weeklyfor their June 18th issue (https://viewer.zmags.com/publication/1e26cae9#/1e26cae9/1) and for the second time in less than a year. SGI Weekly, which is distributed to nearly 11,000 sporting goods retailers in the U.S., is written for sporting goods companies and brokerage firms and provides news, analysis and business information for the sporting goods industry and covers earnings, public offerings, acquisitions, legal and trade issues and more.

After being featured on cover of SGI Weekly in September 2011 for the launch of RYU, this time they showcased their new Men's and Women's 2012 Fall Lines to be released in July by RYU. In addition to this, SGI Weekly discussed RYU's key technologies (the AIR Weave, FIRE Weave, WIND Weave and TERRA Weave) and how all of the apparel and products produced by RYU are environmentally and ethically sound with items comprised up to 90% organic/recycled materials. Photos of signature items from both the Men's and Women's Fall Lines were highlighted in the article by SGI Weekly with additional product details and pricing.

"We are very excited to be launching our Women's Line of performance training apparel and expanding our Men's apparel and accessories lines for the Fall 2012 season. The positive analysis and reporting of RYU continues to re-enforce our brand positioning and direction," saidRYU COO, Erick Siffert."Respect, Honor, Strength and Sustainability, those aren't just random words for us, but a way of life. It's an exciting time for the RYU brand and we are even more excited to share our passion and vision in the form of our products to the market."

Inspired by the dedication of the athlete to the ancient sport of Martial Arts, RYU's debut premium performance Men's Spring Line embodies the art of the sport and places emphasis onrespect, strength, honorandsustainabilityas the foundation of their apparel and products. Items now available from the Men's Spring line include compression tops and shorts, fleece pants and hoodies, wind and track jackets, t-shirts and various accessories such as duffle bags and headwear items. In addition to this, RYU also released theirperformance shortsandtraining pantsdesigned specifically to enhance the overall performance of Martial Artists while keeping them comfortable at the same time.

All of the RYU apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Martial Arts fighters and the true everyday athlete.

For more information on RYU visithttps://www.ryu.comor call[phone] ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, strength, honor and sustainability. Respect to the End.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales of our apparel, the results of our branding efforts, the MMA industry and market, and the apparel industry and market. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Contact Information
Corporate Information:
Respect Your Universe, Inc.
https://www.ryu.com

Public Relations:
Respect your Universe, Inc.
[e-mail]

Investor Relations:
[phone] ext 102
[e-mail]