Seize the opportunities. Futura has to be cautious on how it moves forward. There are well entrenched loyalty programs in the auto sales/service sector already. Like shown before on this forum, there are resellers in the US of all 4 frequent flyer programs to the car dealership category already.
Saying the above, there are opportunities for B2B. Once example could be like the following:
https://www.castrol.com/castrol/iframe.do?categoryId=9038156&contentId=7070950
Counting weekly sign-ons in the 0-4 range is not awe inspiring. I'm confident it can improve bigtime, but I don't know what is going on behind the scenes. When they finally get it going, then "we will know it". But until then, it seems like a drawn out struggle each week.