BY SHIRA OVIDE
Twitter Inc. Chief Executive Dic k Costolo on Monday outlined priorities for making the short-messaging service more useful—efforts that could also put the company into increasing conflict with its allies.
In a meeting with The Wall Street Journal, Mr. Costolo said Twitter is working to expand a fledgling plan to help its users make sense of blasts of messages that are concentrated around major events and sports, essentially building up more of a presence around live "tentpole"-like events.
Twitter is also trying to make it easier for third parties, such as conference organizers, to organize Twitter posts around smaller-scale gatherings.
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