RE: Can Snipp Solve "The Facebook Conundrum"?
Face in the hole is Instagram for Enterprise. Brands can visually promote their brand by encouraging consumers to photo play. Brilliant spin on Instagram.
The traditional display-based marketing market (incl. print, outdoor and direct marketing) is worth over $100b in North America.
Mobile marketing spending will reach over US$20b globally in 2015, and around US$6b in the U.S. alone (Gartner 2011), with growth rates over 60% per year.
Drivers are the ubiquitous and increasingly versatile use of mobile phones (and notably smart-phones) and the growing interest from marketers to utilize mobile phone based tactics and channels.
Adding mobile, interactive and measurable tactics to such traditional campaigns boosts the value to existing marketing assets.