News out iSign Media, Selectcore to expand testing to GTA, U.S.
iSign Media Solutions Inc (C:ISD)
Shares Issued 67,017,520
Last Close 7/27/2012
.21
Monday July 30 2012 - News Release
Also Selectcore Ltd (C:SCG) News Release
Mr. Alex Romanov of iSign reports
ISIGN MEDIA PROVIDES UP-DATE ON SELECTCORE INSTALLATION OF UNITED STATES PRODUCED SMART ANTENNAS
iSIGN Media Solutions Inc. and Selectcore Ltd. have agreed to expand their testing of iSIGN's interactive marketing solutions with Selectcore's newly produced and available Smart Antenna to up to 100 stores within the Greater Toronto Area and surrounding area, as well as in the United States.
"We are expanding and extending the test in order to increase the quantity of metrics that we have been gathering," stated Alex Romanov, iSIGN's chief executive officer. "We feel that increasing the number of stores involved in the test will provide a more representative result of what the prospective audience would be in Selectcore's network."
"The initial testing at the start of the year was valuable in that it did accomplish the major objective of the test, which was to ensure compatibility with Selectcore's existing equipment," added Mr. Romanov. "We expect that this test will run for one month or until a sufficient variety of data [are] accumulated and reviewed for advertisers and brands."
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