Ad Taffy News Intertainment"s Ad Taffy(R) to Release Platform Updates Including Multilingual Capabilities & Mobile Offering
Technology Built to Help Brands Move Consumers from Intent to Action in the Digital & Mobile Ad Space
TORONTO, ONTARIO and NEW YORK, NEW YORK and SAN MATEO, CALIFORNIA, Aug 8, 2012 (Marketwire via COMTEX) --
Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) announced today that its AD TAFFY(R) platform (www.adtaffy.com) is releasing its updated web program and is currently in the final stages of internal testing on its Ad Taffy Mobile offering.
Delivering a new kind of "call to action" for online and mobile display advertising, AD TAFFY(R) provides the one-of-a-kind, location-aware display ad conversion platform that connects web consumers directly with brands and merchants via telephone, in less than 10 seconds. AD TAFFY(R) eliminates the disconnect between online ads, other "action" based ads and off-line sales that often frustrates consumers and drives away sales by giving consumers an instant click-to-call option through any voice telephone.
Enhancements to AD TAFFY(R)"s location aware platform include new multilingual functionality for the French, German, Italian and Spanish languages, greater customization and display capabilities as well as a smoother HTLM user interface. The Ad Taffy Mobile offering will provide brands with the opportunity to have consumers connect directly regardless of the manner in which they are consuming the message.
"The AD TAFFY(R) platform is now perfectly positioned to become an encompassing solution for domestic and international brands or businesses who struggle to move potential consumers from intent to action within a digital or mobile setting." said Brad Parry, Chief Marketing Officer with Intertainment Media. "The AD TAFFY(R) technology will facilitate on-line and mobile conversions by providing a direct to source connection for brands."
The AD TAFFY(R) revenue model is driven by a combination of potential sources including cost per impression (CPM), cost per click (CPC) and cost per action (CPA) as well as licensing and set up fees for each prospective brand client. The system provides not only the back-end technology for seamless and reliable simultaneous dialing, but also robust reporting for advertisers to measure campaign engagement and success. The AD TAFFY(R) merchant system can also be dropped into any website as an add-on bricks-and-mortar locator, providing a much more efficient "find a local retailer" option than most web-based solutions. AD TAFFY(R) is available with or without location-aware integration, making it ideal for both local/regional and national campaigns.
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