CI First Asset U.S. Tactical Sector Allocation Index ETF T.FUT

RE: But really....

[BayWall]

Aeroplan/Futura partner management. It involves striving to be relevant in an everchanging loyalty business environment.

Paul Coke's Experience

Director, Partner Management

The Futura Loyalty Group

Public Company; 11-50 employees; Marketing and Advertising industry

– (2 years 8 months)Toronto, Canada Area

The Futura Loyalty Group is an industry leading loyalty solutions company that provides program solutions that enable retail businesses to better understand, target, and deploy marketing tactics to consumers. As a third party sales agent for Aeroplan Canada, Futura is responsible for loyalty program deployment in the automotive and furniture categories.

Currently manage all large corporate accounts and marketing initiatives.

• Developed and conducted training sessions for over 100 new car dealerships across Canada representing major brands such as Ford, GM, Chrysler, Honda, and Toyota on the implementation and execution of the Aeroplan loyalty program.
• Develop ongoing loyalty engagement strategies and marketing tactics for retail partners such as OK Tire, Active Green & Ross, Meineke, PJ’s Pets, and Integra Tire.
• Analyze and present relevant CRM solutions and strategic program results to clients to drive program performance and customer engagement.
• Develop loyalty business case studies and report metrics based on industry trends and to improve overall performance and drive new business opportunities.
• Regularly assess market trends and innovations in loyalty marketing to provide value added services to clients.