Join today and have your say! It’s FREE!

Become a member today, It's free!

We will not release or resell your information to third parties without your permission.
Please Try Again
{{ error }}
By providing my email, I consent to receiving investment related electronic messages from Stockhouse.

or

Sign In

Please Try Again
{{ error }}
Password Hint : {{passwordHint}}
Forgot Password?

or

Please Try Again {{ error }}

Send my password

SUCCESS
An email was sent with password retrieval instructions. Please go to the link in the email message to retrieve your password.

Become a member today, It's free!

We will not release or resell your information to third parties without your permission.
Quote  |  Bullboard  |  News  |  Opinion  |  Profile  |  Peers  |  Filings  |  Financials  |  Options  |  Price History  |  Ratios  |  Ownership  |  Insiders  |  Valuation

World Kinect Corp V.INT


Primary Symbol: WKC

World Kinect Corporation is a global energy management company. The Company is engaged in offering fulfillment and related services across the aviation, marine, and land-based transportation sectors. It also supplies natural gas and power in the United States and Europe along with a suite of other sustainability-related products and services. Its segments include Aviation, Land and Marine. Its Aviation segment provides aviation-related service offerings, which include fuel management, price risk management, ground handling, 24/7 global dispatch services, and trip planning services, including flight planning and scheduling, weather reports and overflight permits. Its Land segment offers fuel, lubricants, heating oil, and related products and services to commercial, industrial, residential and government customers, as well as retail petroleum operators. Its Marine segment markets fuel, lubricants, and related products and services to a base of marine customers.


NYSE:WKC - Post by User

Bullboard Posts
Post by praesenson Sep 20, 2012 3:10am
256 Views
Post# 20389376

Sniff, users and marketing

Sniff, users and marketing

INT every time has announced "unique users". They never announced "individuals". That´s a difference, and of course INT itsself knows this difference that´s why they are using the one phrase and not the other.
https://en.wikipedia.org/wiki/Unique_user :
"Unique User counts for websites are typically counted by using cookies. When a browser visits a website, the website checks for the existence of a particular cookie. If the cookie is present, the cookie value is captured. If the cookie is not present, the website will create a cookie."
Example: how about users not accepting cookies, or deleting cookies at the end of every day ? So a indiviual using Ortsbo every day could be 30 unique users within a month. Now divide 212 million by 30 = 7 million. I don´t say this is the truth, it is only an example.
Ortsbo does have 212 million unique users.
Ortsbo doesn´t have 212 million individuals using it.
Has INT ever stated Ortsbo being used by 212 million individuals ? I guess ... NO ! (Read yesterdays nr.)
Ortsbo may have 2 million users or 200 million users. As far as the generating of revenue is concerned this is completely irrelevant !
This whole unique user thing is ... p r o m o t i o n ! Only and nothing else but - promotion. Creating awareness !! Being able to get in contact with brands like MTV, Live Nation, Mastercard, people like Sean Parker and partners, ... and so on ...
Is there a Ortsbo website such like facebook, instagram or many others with a login, user profiles, messages, ...? No.
Why not ? Very easy: because INT didn´t do this. It is NOT their strategy. If it was their strategy they would have done it, wouldn´t they ? Ortsbo wasn´t bought and developed by INT to attract the masses, to enable people writing "how are you" in 66 different languages.
Ortsbo was developed to attract the BRANDS of the world. From INT homepage:
"Who we are We help brands engage by developing, nurturing, and investing in technologies."
Is there any mentioning of "we are connecting you with your foreign speaking friends, relatives and people you don´t know yet but may become your future friends" or stuff like that ...?
Obviously this aiming towards the BRANDS is working out for Ortsbo. They will have revenue, they will have investors and they will IPO in the US

Bullboard Posts