Sniff, users and marketing INT every time has announced "unique users". They never announced "individuals". That´s a difference, and of course INT itsself knows this difference that´s why they are using the one phrase and not the other.
https://en.wikipedia.org/wiki/Unique_user :
"Unique User counts for websites are typically counted by using cookies. When a browser visits a website, the website checks for the existence of a particular cookie. If the cookie is present, the cookie value is captured. If the cookie is not present, the website will create a cookie."
Example: how about users not accepting cookies, or deleting cookies at the end of every day ? So a indiviual using Ortsbo every day could be 30 unique users within a month. Now divide 212 million by 30 = 7 million. I don´t say this is the truth, it is only an example.
Ortsbo does have 212 million unique users.
Ortsbo doesn´t have 212 million individuals using it.
Has INT ever stated Ortsbo being used by 212 million individuals ? I guess ... NO ! (Read yesterdays nr.)
Ortsbo may have 2 million users or 200 million users. As far as the generating of revenue is concerned this is completely irrelevant !
This whole unique user thing is ... p r o m o t i o n ! Only and nothing else but - promotion. Creating awareness !! Being able to get in contact with brands like MTV, Live Nation, Mastercard, people like Sean Parker and partners, ... and so on ...
Is there a Ortsbo website such like facebook, instagram or many others with a login, user profiles, messages, ...? No.
Why not ? Very easy: because INT didn´t do this. It is NOT their strategy. If it was their strategy they would have done it, wouldn´t they ? Ortsbo wasn´t bought and developed by INT to attract the masses, to enable people writing "how are you" in 66 different languages.
Ortsbo was developed to attract the BRANDS of the world. From INT homepage:
"Who we are We help brands engage by developing, nurturing, and investing in technologies."
Is there any mentioning of "we are connecting you with your foreign speaking friends, relatives and people you don´t know yet but may become your future friends" or stuff like that ...?
Obviously this aiming towards the BRANDS is working out for Ortsbo. They will have revenue, they will have investors and they will IPO in the US