RE: hpe its jim pattisonhttps://vimeo.com/38534211#
In the past year, Pattison Outdoor continued to diversify with the acquisition of Onestop Media Group and the expansion of our product line to include transit, advertising agency, hotel, residential, retail and large format digital advertising networks. The Toronto Transit Commission (TTC) contract which commenced in January 2012, solidifies Pattison Outdoor's position as Canada's pre-eminent leader in transit advertising.
Already the market leader in digital displays, Pattison Outdoor significantly increased its dominance in this fast-growing medium over the past year. Our digital inventory now includes 80 digital posters and 45 digital spectaculars in 21 markets across Canada. At the corner of Yonge and Edward Street, in Toronto, Pattison unveiled our latest landmark structure, called The Media Beacon. This 60 foot wide video display is enhanced with bands of LED lights to complement our advertisers' messages and draw the attention of the urban audience visiting the high-traffic area at Yonge-Dundas Square, just south of The Media Beacon.
Pattison Outdoor's indoor digital networks grew substantially with the acquisition of Onestop Media Group. The addition of Onestop's digital inventory to Pattison Outdoor's product portfolio includes: digital advertising displays on subway platforms throughout Toronto; digital displays in retail chains such as Sporting Life and North by NorthWest; Onestop's Advertising Agency Network and residential networks in high-rise apartment towers across the country. Our consolidated Pattison Onestop network provides our clients new and innovative ways to reach niche target audiences.
With our extensive digital product offerings, Pattison Outdoor leads the Out-of-Home industry in Canada with the industry's leading market share* in traditional outdoor inventory (46%), including market leadership in horizontal, vertical and backlit posters (55%) as well as in bulletins and spectaculars (48%). The growth of our product inventory and market coverage illustrates our ongoing commitment to building the most extensive Out-of-Home advertising inventory in Canada.
Pattison Outdoor's pledge to provide the best customer service in our industry was confirmed through the expansion of Eyewitness™, which now includes transit advertising campaign delivery. Available online through our website at pattisonoutdoor.com, Eyewitness™ provides clients with the most up-to-the-minute information on their outdoor and transit poster advertising campaigns. Eyewitness™ enables our clients to track the installation of their advertising copy and overall campaign performance in real-time, in a secure web-based environment. Our customer service is further enhanced with Pattison Web Mapping – the most sophisticated online mapping tool available – providing the ability to interactively search the entire Pattison Outdoor inventory from our home page.
Pattison Outdoor's award-winning in-house design staff continues to deliver innovative and inspiring advertising creative to our clients. Coupled with our client production services, Pattison Outdoor strives to provide our advertisers with complete campaign support from creative concept, printing services to final contract delivery.
We are in the process of converting our poster inventory across Canada to high output LED lamps. This new lighting significantly reduces the power consumption of our poster inventory and is just one example of Pattison Outdoor's commitment to being the most environmentally responsible Out-of-Home advertising company in Canada.
Our expanding range of product offerings and local market knowledge allows us to meet the key demographic and geographic targeting requirements that advertisers demand. More than any other Out-of-Home advertising company, we provide advertisers with unparalleled market coverage. With 25 sales offices from coast to coast, we are both national in scope and local in focus.
Our commitment is to continue providing service and production innovation that enhances our clients' experience and delivers industry-leading customer satisfaction.
- * As measured by the Canadian Out-of-Home Measurement Bureau Market Data Report issued semi-annually.
- Eyewitness™ is a registered trademark of The Siroky Group Inc.