"Social Media Empire" and INT is part of it; how much of a part remains to be seen.
iTheAudience: Where Tech Meets Celebrity
Sean Parker, Ari Emanuel, and Oliver Luckett’s brainchild helps celebrities navigate the shark-infested waters of social media without getting their toes bitten off.
The startup remains a bit of a mystery, which according to TechCrunch, is exactly what they want.
“TheAudience is clearly doing more than just managing tweets and Facebook posts for celebrities, with employees actively participating in expanding client outreach, and likely more than that,” it says. ”As Hypebot recently intimated, it seems as if theAudience is quietly trying to build a social media empire fit for the red carpet.”
see also: https://www.hypebot.com/hypebot/2012/07/theaudience-sean-parker-ari-emanuel-oliver-luckett.html