TSXV:VER.H - Post by User
Comment by
andyranon Oct 29, 2012 1:34pm
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Post# 20535717
RE: MELA
RE: MELA This has pretty much been discussed ad nauseum on this board but I'll say it again; the Aura and Melafind target two very different segments. Melafind is good for understanding the nature and phsyiology of a cancerous lesion, whereas the Aura is ideal for scanning for potentially cancerous lesions. For early detection, which is what the Aura is for, Melafind can't compete. Someone who goes to a dermatologist will not pay thousands of dollars to have a body full of lesions(say 10) scanned; nor will the dermatologist want to spend 20 minutes scanning a patient. Whereas with the Aura, a dermatologist could scan 20 lesions in 5 minutes using the Aura at a cost of just $10 for the tip.
The two products compete in the same way that Lexus competes with Kia; technically I guess they do the same thing but they have very different purposes.