Still don't understand it Here is Airmiles website.
https://www.airmiles.ca/arrow/Splash?splashId=5200068
Freight services B2B, just like Futura with P &B Transport.
Two car dealers/service are featured. Others also have signed up with Air Miles.
These are probably successful for Air Miles. Then why not for Futura? Must be in the marketing/support services where something is lacking.