Lost money Looks like that. Everyone may take a hit including myself. But the gains outweight the losses in my case. And stay diversified.
I'm posting mostly for the benefit of others so they don't make the same mistake. Tough to know if a company is for real or not. Analyzing management sheds some light. I have come across other juniors whose presidents wanted to help the community or the environment, etc, but they had a poor business plan. They were not business people, nor spoke the business language. They had focused on a social goal in their mind, moreso than running a real business. I also lost money in such.
Stand back and observe whether a company for real or just spinning its tires. Is the concept realistic? Could Futura compete with Air Miles and Aeroplan, no. Any ideas after the first failure would have to be cautiously viewed by investors.
So they hired Chris McKenna for software development and another person. Shifted Paul Coke to VP of Client Services in October 2012. Graham Farrell left in November for Advantex- consultant for business development for ADX's loyalty division. I think Victor Silva is still CFO, Could still have the same account managers working.
But why hire software development if the company is dead?. Or even hire new people for only 2 months. Need to first become familar with operations, etc and then be dumped at the end of Dec. Doesn't make sense unless the company intends to continue.
Graham's departure to Advantex Marketing probably has no bearing on Futura. ADX a 1/2 cent stock, is in no position to buy out Futura. I was thinking that maybe consolidate all Aeroplan reselling under one company which would reduce costs.
I'm a bit puzzled by the hirings. Looking at it with a shallow focus, Futura seems to want to continue. But the creditors stand in the way. Selling of the tax losses can pay off Aeroplan and others, even if in part. I would pay Aeroplan 100% and be on good terms thereafter. But if the sale of assets don't cover most of the debt, Futura will still be on the ropes.