RE: Advantex The below is Advantex's industry categories granted by Aeroplan. Seems like they are grossing around $4 million, (verse $1.7 million for Futura) although I will have to check their gross margin in their financial statements to get a better read. And ADX joined Aeroplan later than Futura did. Did the industry categories really make the large difference?
The Company’s merchant partner base currently consists of more than 1,350
merchants operating in several business segments: restaurants; golf courses; independent inns,
resorts and selected hotels; spas; men’s and ladies fashion, footwear and accessories; sporting goods;
florists and garden centres; book and newspaper stores; health and beauty centres; dry cleaners; gift
stores; and home décor; many of which are leaders in their respective categories (collectively “Retail
programs”)