PR Firms and Bashers.... Public Relations firms are hired to control or create a certain perception about a product or service. My belief is that PR firms are used in the investment community in order to achieve certain outcomes. The resident bashers who are here posting all day could very well work for a PR firm. Bashing the stock of a high potential company like INT that is definitely a rising star could serve the purpose of preventing retail investors from buying the shares. Who benefits? Institutions or large investors who want to accumulate at low prices.