iSIGN NEWSLETTER DECEMBER 2012 https://content.stockpr.com/isdsf/media/4c0539fb99d2ddb3bd1d7986c4a22ae9.pdf
iSIGN News, December 2012
Hello,
More than 90 million Americans will be traveling home for the holidays,
making this by far the busiest season of the year, and they are not going
home empty-handed.
Topping the list of holiday gift items this year we have wireless devices,
with sales largely driven by smartphones and tablets dominating more
than ever before. For retailers and brand marketers, this means two
things: more shoppers will be buying mobile devices and increasing the
mobile adoption rate, and more consumers will be receiving a new
phone or tablet that they can use to browse and shop online. Both are
opportunities to embrace mobile shoppers everywhere, and to do so,
stores and brands will need to use big data.
As consumers use their mobile devices, cloup apps and social networks,
their constant use of technology creates tons of daily data. That big data
is a challenge for marketers and retailers trying to decode how to turn
metrics on customer behaviors and purchasing trends into better
marketing objectives and strategies. But once decoded, it is through the
analysis of big data and continued gathering of metrics from shoppers
that brand marketers and retailers will be able to drive more sales and
prosper in a data-driven 2013.
And with big data topping the list of strategic technology trends for 2013,
retailers will need to:
Use data to provide consumers with customized offers and
services, targeted to their specific wants and needs;
Identify which types of data to gather and how to turn it into future
opportunities to advance consumer interaction.
Considering 90% of the data in the world today was created in the last
two years alone, brands and retailers need to capture tons of consumer
data while also acting upon it in real-time and balancing consumers'
privacy and security. This way, retailers and marketers can capitalize on
big data from better marketing with the right channels and messages.
Ultimately, through the gift of data the shopping experience will turn
into a personalized, interactive experience for every single consumer,
iSIGN in the News
Real-time Metrics Drive
New Interactive
Marketing Partnerships
New Ad Trend Report
Decodes How Brands
Can Best Merge And
Converge Channels
Proximity marketing:
When worlds collide
2012 in review: That
was the digital signage
year that was
Big Data's Big Deal: And
Why It's The Ultimate
'Renewable Resource'
iSIGN Announcements
and that will be priceless for retailers when the gift of consumer
engagement improves their ROI and keeps shoppers coming back for
repeat purchases.
So next time you're out at your local mall searching for holiday gifts or
stocking stuffers, or ringing in the new year, just think of all the data that
will be created by the mobile-enabled shoppers around you, and how in
turn, that can be used to create a new, more effective marketing
campaign that speaks directly to your audience...not just over the
holidays, but all year round!
Recent News and Happenings Here at iSIGN
Here at iSIGN we continue to expand our services in North America,
providing businesses with real-time metrics that they can use to increase
their ROI, customer engagement and expand their visibility. Helping
businesses analyze and better utilize their data, iSIGN announced the
installation of several Smart Antennas in Dunedin, Florida. The
installation marks the second city in Florida that iSIGN has installed its
Smart Antennas into, following the August 2012 installation in Safety
Harbor. iSIGN also announced an update to its initial distribution
agreement with GraphicMedia, Inc. The update includes an immediate
shipment of 500 Smart Antennas to be installed, with 200 Units to be
installed into National Oil owned gas stations and 300 Units to be
installed into other major gas station locations supplied by National,
making it iSIGN's first large installation in the United States. iSIGN also
announced an agreement with Keyser Industries Inc., granting iSIGN the
exclusive rights to install and deploy its Smart Antennas in North, Central
and South America for the Quick Service Restaurant ("QSR") field.
I would also like to share with you recent news coverage featuring iSIGN:
our new interactive marketing partnerships with GraphicMedia and
Keyser Industries were mentioned in MediaCaster, our mobile
convergence report was included in Adotas, our proximity marketing
commentary was featured in Direct Marketing News, our digital signage
trends for 2012 were included in Digital Signage Today, and our
commentary on big data's big impact for marketers was covered in
Marketing Daily.
As always, if you have any questions about the content of this newsletter
or would like to discuss iSIGN's upcoming projects and recent initiatives,
please don't hesitate to contact me at alex@isignmedia.com.
Kind Regards,
iSIGN Media Announces an
Agreement with Keyser
Industries Inc.
Read the release here.
iSIGN Media Provides an
Up-date to its Purchase
Order from GraphicMedia
Read the release here.
iSIGN Media Announces
Installation of its Smart
Antennas in Dunedin
Florida
Read the release here.
iSIGN Releases Newest
Report
iSIGN's newest report
"Deck the Halls With
Digital, Data, and
Discounts: How 2012 Will
Usher in a New Holiday
Season Shopping
Experience" explores
through research and facts,
campaign examples
and expert commentary
how retailers and
marketers can learn from
consumers' increased
consumption of digital
content through their
mobile devices while
they're in store or nearby a
Alex Romanov, CEO
iSIGN Media