iSIGN & IBM "Smarter Commerce" last September 2012 Here is the link:https://content.stockpr.com/isdsf/media/3bb666410179d116603c4cd718236ce1.pdf
"Another example of the merging of commercial channels comes from IBM. In September 2012
the tech giant created an ecommerce ecosystem called "Smarter Commerce" whose goal is to bring
about “Commerce 2.0.” Commerce 2.0 speaks to the growing trend where consumers shop in store,
but rely on a wealth of mobile digital data to inform them in advance of purchases. Smarter Commerce
helps clients employ mobile, social, analytics and cloud computing with brick and mortar locations.
And it’s a blurring being aided by a wealth of technologies: DOOH signage covering buses, train
stations, massive public squares, gas station pump TVs...and the fact that US smartphone adoption
has reached 56%, while tablet proliferation hovers around 31%. Not only that, recent studies
suggest 4 out of 5 consumers say they’ll use their smartphone to access retail content this holiday
season. And many are already performing mobile and digital signage-enabled tasks, augmenting
their real-world shopping inside a physical store location."