RE: asking help please For a question like that, I'll suggest you do some dilly of your own, starting with their website. Kapboy has also posted some interesting links.
My optimism comes from the fact that the resource is so rich they can dig it up and sell it (no benefication required) and that it starts at surface. This means that they will be able so start shipping saleable product with very little investment. Also, the BOD had Kerry Knoll and Ian McDonald, who started this project. Together they have taken a few mines form exploration to operating and made millions. Other investors point to the fact that the primary global source of phosphate is Morocco and that it is becoming politically unstable. This means the US will be looking for domestic alternatives.