RLIA - new marketing campaign The Adiri® NxGen® Direct Response Television campaign is scheduled to start within next couple of months. Ideal Marketing, that's working on the campaign, and its principals have been responsible for creating numerous successful direct response TV campaigns that have resulted in millions of dollars in sales of a variety of past products. That was released in RLIA's latest PR. You better be prepared, RLIA is gonna skyrocket this year with millions of dollars in their pockets, and ours!