Someone said.. Ok. Let Air Miles sign up the North American car makers. Aeroplan can sign-up all the imports.
Then there would be competition and Aeroplan would be accepted more as the import car dealers would have to compete against Air Miles/domestic car dealers. If Futura is still around, sign-ups would happen faster and in larger numbers. I only wish that for now.
Even if it's not an import/domestic issue, the fact Air Miles and Aeroplan would be competing in the same industry category, it could bode well for any reseller like Futura.