GEMS ETF "The new Diamond/Gemstone ETF (GEMS) from upstart PureFunds is off to a solid start since its recent debut. The product has easily beaten out broad markets and mining focused funds as well in its short time on the market.
In fact, the new ETF has beaten out (XLB- ETF report) by about 1,000 basis points in a little over a month, while its performance against (SPY- ETF report) has been even similar, leading that floundering index as well. If that wasn’t enough, GEMS has also seen even greater levels of outperformance against ETFs that mine for precious metals like gold or silver, suggesting that trends could be lining up for GEMS and the diamond industry as we get further into 2013.
This is because of some bullishness in the overall diamond space and a growing imbalance in the supply demand picture. This has been further compounded by rising demand in enormous emerging markets, specifically China and India, which are just now starting to develop an appetite for participation in the diamond market both from a jewelry and an investment perspective."
https://www.zacks.com/stock/news/90555/diamond-etf-an-investors-best-friend-in-2013