CEO of ReliaBrand, Inc, Antal Markus stated in the "Together with the Adiri(R) NxGen(R) innovations, yesterday's introduction of the NxGen(R) Medi-Nurser(TM) and today's transitional Cap and Brush releases, I believe we have met our goal of transforming Adiri(R) from a single SKU Nurser to an innovative and relevant infant feeding Brand focused on the most common first years needs of infants and caregivers alike," Markus concluded.