back to dd ...rummy Driving transactions
With mobile commerce sales growing quickly and expected to account for 25 percent of overall sales in the next couple of years, retailers thinking more about how to embrace mobile commerce and how they can rebuild their customer experience in mobile environment in a way that will eventually lead to commerce and transactions.
This can include leveraging location-based data and social data, reviews and opinions and weaving them into the mobile experience.
Mobile is one of the top areas of focus for IBM as it works with retail clients. To help retailers drive innovation in the retail space, IBM recently announced that it will invest an additional $500 million in its labs in Toronto, Canada, focused on mobile commerce, with additional investments in mobile expected to be announced in the next few weeks.
“If you just take your Web site and you try to mobilize it as a mobile app and try to drive commerce through it, you are not going to be successful,” Mr. Riegel said.
“What you have to do is step back and redesign for mobile first and think about how do you change your customer thinking, the process of bringing a customer along the purchase funnel, to take advantage of mobile specific features,” he said.