Proxama, provider of near field communications (NFC) mobile wallet and mobile marketing technology, has teamed with London based experiential marketing agency Experience Worldwide to provide the NFC platform for a UK-wide promotion of the new BlackBerry Z10. BlackBerry is launching a consumer-facing campaign that will tour 14 shopping centres across the UK, starting with London and Cardiff. The campaign features an NFC-powered experience where existing BlackBerry device owners will be invited to test out the NFC feature of the new Z10 by tapping an NFC-enabled poster to claim a reward. The reward logic and content is managed by Proxama's TapPoint NFC marketing platform and will enable Experience Worldwide to track 'real-time' analytics for the duration of the campaign.