Who Cares about Promotion... If POET is what is being touted during this promotional campaign that it is, then it shouldn't have trouble finding an offtake to partner with it.
Promo, IMO is for traders in this case.
All POET has to do is prove to a big player that it can do what it's saying it can do, and then that's it. The promo isn't going to get the attention of a blue chip company out there.
Is it that difficult to comprehend? Continue completing milestones, then start knocking on some doors personally to see what the potential partners are looking for and to see if POET plays a role to their platform. That's the way I see it.
This atomic thing won't help Opel meet milestones. I can though help traders make money. JMO