RE: pirce dropped on phone to 99.99 at Bell The price drop is by the carriers,nothing to do with BB.The iphone was reduced to $99,SamsungSlll to $0,the Note 2, $0-$49.Its a Tough business with lots of competition between,Rogers,Bell,Telus,Koodo,Fido,Virgin,Wind,get the picture.Are you saying that Apple and Samsung are no longer in demand? No.Don't spread fear just because the Z10's price is reduced,actually you should buy one unless you wish too pay more.I think that BB should drop them to $49 on a two year and $0 on a three year.People are loyal but when a phone is free somehow that can and will change their loyalty.