The Channel Marketing Plan of GlobalWise Investmen The Channel Marketing Plan of GlobalWise Investments, Inc. (GWIV)
GlobalWise Investments, provider of ECM (Enterprise Content Management) systems to businesses and organizations through its subsidiary Intellinetics, has a stated goal of moving away from direct sales into a channel sales orientation. As such, Intellinetics is always interested in finding qualified partners looking to add value to their own offerings by incorporating the Intellivue electronic content management solution.
Intellinetics solutions are already serving a diverse collection of industries, such as education, healthcare, automotive, government, retail, and financial services, and the company is aware of the unique requirements every industry has when it comes to automated records management. To address this, the company supports reseller partners in a variety of ways to best get the appropriate message out to customers, including the following:
• Customer calls (on-site and via WebEx) – Each partner/reseller is assigned their own experienced Intellinetics Business Development Manager for assistance and help on customer calls and WebEx’s.
• Weekly WebEx General Knowledge and Demo Sessions – Webinars can be set up and made available to a partner’s client base, showing Intellivue’s advantages and addressing particular customer needs.
• Telemarketing Campaigns – Telemarketing scripts and questions to ask during telemarketing campaigns and calls are provided by Intellinetics for assistance and as guidelines.
• Web Marketing Campaigns – Intellinetics information, including Intellinetics related news and events, can be set up on a partner’s website.
• Email Marketing – Intellinetics provides information, ads, and additional cobranded material that partners can use to launch powerful email marketing campaigns.
• Trade Shows – Intellinetics Business Development Managers are available to attend and speak at trade shows, customer events, and/or open houses hosted for clients.
Intellinetics can also provide direct sales rep support and coaching, weekly status calls, and even demonstration software, all to help partners get the most out of their relationship with Intellinetics.
For additional information on GlobalWise and its subsidiary, Intellinetics, visit www.GlobalWiseInvestments.com and www.Intellinetics.com
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