Going to picket outside Bioniche HQ. Sign will read.....
"Live in Belleville?? Heard of Bioniche?? Did you know that they have a golden product pipeline, yet do NOTHING to help the sick, whether it be a human or a dog or a horse?"
Stellar scientists with equally bad marketing and PR!!
"Honk if you give a chit!!! If you REALLY give a chit, stop and throw some money in the jar. We need it!!!"
(I bet I can single-handedly create more public awareness about the company than they can) :)