RE: RELEVANT INFO (is in front of your nose) Thanks Proud_canadian for posting this excellent article.
Rick Costanzo, VP of BB Global Sales
https://www.pocket-lint.com/news/120819-blackberry-talks-tablets-q10-and-steady-plans-for-regaining-the-number-one-spot
"On the future
We've said this publicly, we are shooting for three. I think we've really established ourselves as number three in the UK marketplace, I think we really have. We have 10 per cent market share for January through March. At the end of the year we will look again and see where we are. Are we happy with three? Not a chance, you don't play a game to stand by the sidelines, but you have to take a pretty pragmatic approach and start somewhere, solidify number three, then go for number two, then go for number one."