Bell Media and BlackBerry are collaborating on new original digital media content, and they have launched a new online series and dedicated micro-site called Live/Work
The initiative was developed by Bell Media Brand Partnerships for BlackBerry; it's being promoted across 10+ Bell Media properties, including co-branded TV spots, and it resides on livework.theloop.ca
Live/Work is produced by Toronto-based Free Agency, a social content studio that produces digital entertainment in collaboration with brands and media companies to create and leverage a network of social media and cultural influences.
Live/Work delivers stories about and provides exclusive access to accomplished Canadians who have achieved their goals by doing what they love. Show creators have profiled a number of recognizable leaders in music, fashion, culture and business ranging from Jeanne Beker to K-OS to Susur Lee, and it looks at what makes them tick.
In addition to the digital-only episodes, Live/Work features in-depth profile videos, image galleries, and a multi-media exposé on the dedicated micro-site.
“This is a landmark first for TheLoop.ca,” said Catherine MacLeod, Vice-President, Specialty Channels, Bell Media. “We are very excited to deliver a compelling and immersive platform for a blue chip partner like BlackBerry to weave seamlessly into content that brings brands to life through informative, engaging, and entertaining content.”
The first four episodes of Live/Work are available now and feature portraits of Canadian leaders in music, fashion, culture, and business:
· Yael Cohen, CEO, F Cancer – pro-social trailblazer who is digitally disrupting the cancer conversation and engaging the passionate Gen Y community.
· Jeanne Beker, Bell Media Personality – one of the most iconic and influential women in the fashion industry, both here in Canada and around the world.
· Ryan Holmes, CEO, HootSuite – visionary social entrepreneur and community builder who is turning Vancouver into "Silicon Valley North."
· k-os, Musical Artist – songwriter, producer, singer, and rapper who’s been crossing genres and borders with his music since 2002.
More episodes will roll out consecutive Wednesdays featuring:
· Reanna Evoy, Senior Art Director, ALDO and Call It Spring – integral to some of the most striking fashion retail branding in the world.
· Aliya-Jasmine Sovani, Host, PLAY WITH AJ – bringing sports and pop culture together in her new show, Thursdays on MTV.
· Susur Lee, Super Chef, LEE, CHINOIS, BENT – internationally acclaimed culinary genius who creates tantalizing dishes while regularly contributing to charity and community projects.
· Jay Strut, Fashion Blogger, JayStrut.com – brand experience specialist and blogger.
https://www.mediacastermagazine.com/news/bell-media-blackberry-partners-on-original-new-digital-series/1002285801/