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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.


TSX:BB - Post by User

Bullboard Posts
Post by Gladtidingson May 08, 2013 10:53pm
122 Views
Post# 21360346

What gives with BB's PR Department?

What gives with BB's PR Department?

There is a disconnect within BB which puzzles me. After the last several months, BB Management and the Board should have recognized that incessant attacks of wilful manipulators out to destroy the company centers aound the common theme which is,  the controversy of the sell throughs of BB whether it is Z10 or Q10. BB Management needs to engage in a corporate war which is serious enough as BB's long term viability is contingent upon a strong corporate war strategy. Quite simply, the best defence for them within the foreseeable future is to mount their offence. All they need do for a start is to engage their preemptive strike. Begin rightaway the release of their ship through and sell through numbers which will leave no room for those manipulators to play havoc. Let your investors know your progress in the various countries that your product is being sold. It is also better for BB's credibility by taking this task upon themselves rather than leave the heavy lifting to analysts like Peter Misek and others to do this for them through their channel checks. The BB Management and Board owes it to their faithful band of investors to provide leadership in this area. Having an exceptional product, but lacking in a corporate war strategy will leave them extremely vulnerable. BB Management and Board, it is time you up the level of your communication to your investing public several notches if you want to stay in the game, and not let your techincal geniuses' remarkable efforts go down the drain !!! Transparency is what will save you and re-project your company forward into regaining its previous glory !!!

Bullboard Posts