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Yellow Pages Ltd T.Y

Alternate Symbol(s):  YLWDF

Yellow Pages Limited is a Canadian digital media and marketing company. The Company offers targeted tools to local businesses, national brands and consumers, allowing them to interact and transact within the digital economy. It offers small and medium-sized enterprises (SMEs) across Canada full-serve access to a comprehensive suite of digital and traditional marketing solutions, such as online and mobile priority placement on its digital media properties, content syndication, search engine solutions, Website fulfillment, social media campaign management, digital display advertising, video production, e-commerce solutions, as well as print advertising. Its media properties, primarily desktop, mobile and print, continue to serve as effective marketplaces for Canadian local merchants, brands and consumers. The Company holds local online properties, including YP.ca, Canada411 and 411.ca. It also holds the YP, Canada411 and 411 mobile applications and Yellow Pages print directories.


TSX:Y - Post by User

Bullboard Posts
Comment by Roxy27on May 16, 2013 11:17am
134 Views
Post# 21403185

RE: Target price before the end year

RE: Target price before the end year

Several catalysts to increased liquidity and equity interest.

To add to Kitty's expectation's of further initiated coverage, the notes are now covered by two rating agencies. This increases liquidity of the notes as some portfolio mandates need two ratings to hold securities. It also increases the ability to borrow against securities. It's the largest sigle issuer in the HY Index and will get interest from retail and institutional buyers. Banks will cover the equity as well for this reason.

I also highlight that CANSO now controls 21.51% of the companies capital stack (16.7% equity, 25.8% senior notes, 30% sub notes). Equity ownership has increased 2.2 million shares in 2013. Smart money.

DBRS has a higher issuer rating that the secured notes rating, the opposite of S&P. I expect they will upgrade the secured notes following the required $100mm paydown and the change in executive leadership provided they affirm guidance that supports their ability to meet cash sweep targets.

DBRS joined S&P in rating the securities of YPG. They assigned YPG Financing Inc an issuer rating of B low to Yellow Media Ltd (B low, B), a security rating of CCC high (CCC high, B+) to its secured bonds. The trends are stable and the low rating actions reflect the continued erosion of the companys revenue.

Bullboard Posts