Twitter -theAudience So we know that all these big DISNEY movie premiers have been done by Ortsbo, Twitter & Mass Relevance.
Now we know Twitter is officially and pubilically linking itself with theAudience.
And we know INT was invited to invest in the Audience platform.
I do wonder....hmmmmmmmmmmmmmm
The concept behind theAudience was relatively simple, but the execution, at least the way Luckett and his partners wanted it done, was complex. TheAudience built software that allows employees - now more than 100 in London and Los Angeles - to track how posts are landing. How many followers are paying attention to posts, and how does theAudience use its software to learn what works and drive interest even higher?
Using the software, employees decide the optimum moment to post a Twitter message or Facebook picture. TheAudience also pays attention to things like decay, or how long it takes for posts to lose their buoyancy.
Managing "content programming and production" for theAudience is its president, Kate McLean, formerly a top lieutenant to Robert A. Iger, Disney's chief executive. McLean might have an MBA from Harvard, but she also has a fascination with celebrity. Iger used to become annoyed at her for reading US Weekly on the Disney corporate jet, she says.
"We're dealing with pop culture, and it should be fun," she says.
Read more: https://www.sfgate.com/entertainment/article/Hollywood-notices-social-media-startup-4083914.php#ixzz2U8fMaZxu